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sj-pdf-1-jmx-10.1177_00222429231190021 - Supplemental material for Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels

By Alyssa Wright September 13, 2023 0 mins read 264 Views

Supplemental material, sj-pdf-1-jmx-10.1177_00222429231190021 for Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels by Beibei Dong, Mengzhou Zhuang, Eric (Er) Fang and Minxue Huang in Journal of Marketing

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