Thursday, Jan 20, 2022

The Salesforce User Experience (UX), Designer Certification

Design skills are keySkill up with the Designer role and certificationGet to know the Salesforce DesignerReady to get started? Here’s your..

title
  • Design skills are key
  • Skill up with the Designer role and certification
  • Get to know the Salesforce Designer
  • Ready to get started? Here’s your certification guide
  • Hear from Salesforce Designer Asterisk Loftis
  • Ready, set, go: Dive into your UX Designer Certification

Companies want talented individuals who have in-demand design skills to maneuver ever-shifting landscapes successfully. Design is an intentional, iterative, human-centric approach to innovation and problem solving. By prioritizing the needs and expectations of people while developing products, services, and experiences, design offers organizations the tools to navigate complexity and deliver best-in-class solutions.

Research shows design thinking can deliver an ROI of 85% or greater demonstrating a distinct connection between design and improved business outcomes. When design is absent from the product development process, it results in poorer experiences for people. And expanding design capacity leads to an increase in customer satisfaction and product adoption.

Design skills are key

Companies recognize this value as an essential lever to achieve business objectives, as well as the opportunities it provides to create ethical, equitable, and sustainable solutions that benefit both businesses and communities.

Design skills are also necessary across most Salesforce roles. There’s a growing need for individuals who work on the Salesforce Platform to apply design skills to make human-centric decisions and deliver leading customer experiences.  

Data from a Burning Glass Technologies report showed that, in 2019, Salesforce job postings that required at least one design skill included:

  • 15% of job postings for Salesforce Administrators
  • 27% of job postings for Salesforce Consultants 
  • 37% of job postings for Salesforce Architects
  • 41% of job postings for Salesforce Developers

Skill up with the Designer role and certification

To meet this growing demand for skilled designers, Salesforce is committed to empowering our ecosystem. That’s why we’re enabling Trailblazers to add these much-needed design skills to their portfolio through the Salesforce Designer role on Trailhead — Salesforce’s free online learning platform — and the User Experience (UX) Designer certification.

Get started with a free Trailhead account

Skill up for the future and learn new skills from anywhere.

Illustration of einstein

The Salesforce Designer role is a unique opportunity for Salesforce Admins, Architects, Consultants, Developers, and Marketers to develop in-demand design skills. Trailblazers can advance their careers while creating solutions on and with Salesforce Platforms and solutions that sustainably support the needs of individuals, organizations, and communities.

Leading businesses apply human-centered design (HCD) in Salesforce and across their business operations. According to IBM’s The State of Salesforce 2020-21, companies use HCD to meet users’ needs, simplify problems, cut down complexity, and align goals and vision across teams.


Profile photo of Trailblazer Cynthia Kaschub

“We know design is good for business. Better design leads to better usability and product experiences, which lead to improved adoption, higher customer satisfaction, and better business for the whole Salesforce ecosystem.” — Cynthia Kaschub, PhD, Salesforce Research Architect

Get to know the Salesforce Designer

The Salesforce Designer role is for those who want to create human-centered experiences on the Salesforce Platform.

Perhaps you’re a marketer, developer, or Salesforce Admin who wants to add design skills to your portfolio and advance your career. Or, you might be an experienced designer looking to skill up by adding Salesforce design skills to your tool belt. Either way, this certification is for you.

Blaze new trails in your career

Learn more about becoming a Salesforce-certified Designer.


Credential fan Hootie in flight

The Salesforce Certified UX Designer certification is for Trailblazers who want to enhance or gain new knowledge, skills, and experience in: 

  • Human-centered design (HCD)
  • UX fundamentals
  • Discovery
  • Salesforce Lightning Design System (SLDS)
  • Testing
  • Declarative design

“We’re very excited to support the Salesforce Designer role and UX Designer certification. This initiative recognizes the strategic importance of embracing a human-centered design mindset and value-driven approach in customer experience transformations.” — Billy Seabrook, Global Chief Design Officer, IBM iX


Profile photo of Trailblazer Billy Seabrook

Ready to get started? Here’s your certification guide

Check out these free resources you can use to become a UX Designer #CertifiedPro!

  • Learn more about your #DreamDesigner career: Check out Salesforce Designer careers to discover how to grow your Salesforce design skills. Take the Build your Designer Career on Salesforce trailmix to gain valuable, in-demand design skills to create exceptional experiences. 
  • Skill up with Trailhead content via the Designer role tag: Easily find Designer content and instructor-led learning. Just use the tag to filter content for access to the right trails, modules, projects, and courses for you.
  • Prepare for your exam with the UX Designer exam guide: Get exam-ready with key materials like recommended training and resources, a summary of the intended certification audience, relevant Trailhead modules, and an outline of exam topics.
  • Take the carefully curated UX Designer Certification Preparation trailmix: Use this guided learning pathway to master and apply the essential concepts you’ll need to demonstrate your skills and become a Salesforce Certified UX Designer.
  • Become a part of the Trailblazer Community: Reach out to the Design Trailblazers Community Group for support with trails, join a local user group, connect with a mentor/study partner, and find other Trailblazers worldwide with relatable experiences and challenges.

Connect with Trailblazers from anywhere

Join the conversation on the Trailblazer Community.


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Hear from Salesforce Designer Asterisk Loftis

Asterisk Loftis, Director of Design Services at Togetherwork, shares why he’s thrilled about the Salesforce Designer role and UX Designer certification.


Profile photo of Trailblazer Asterisk Loftis

“Design is not just about making things look pretty, it’s a skill you can cultivate and improve. This certification will give you the foundational knowledge to confidently build design solutions on the Salesforce Platform.” — Asterisk Loftis, Director of Design Services, Togetherwork

Q: Why do you think it’s key for Salesforce to invest in helping designers skill up?  

A: No matter your role, having a heightened design mindset will help you better solve complicated problems your users face.

For example, technical architects and product owners are interfacing with the end-user as much as designers are, so understanding design processes will help them better address their customers’ problems. This means that better ideas will be generated, and outputs will look and behave better, ultimately improving the ecosystem and communities at large.

There’s always more to learn, and now I can point my team to Salesforce-specific resources — Trailhead modules for designers, trails, the UX Designer certification — to drive continued education so they can grow their designer mindset, skill up, and push themselves further in their careers.

Q: Tell us why design is essential for you. 

A: Design is inherent to everything on this earth. We’re all designers in our own way and can communicate design with thought, intent, and purpose that ultimately changes people’s lives and solves their most important problems.

Q: What’s your best advice for Trailblazers who want to earn the UX Designer certification?

A: It’s important to understand that design is not just about making things look pretty, it’s a skill you can cultivate and improve. This certification will give you the foundational knowledge to confidently build design solutions on the Salesforce Platform.

Ready, set, go: Dive into your UX Designer Certification

Ready to become a Salesforce Certified UX Designer? Head over to the Salesforce Certified UX Designer credential page for all the details and to gain access to each of the study resources available to you on Trailhead.

The Trailblazer Blog

Discover expert insights to help you develop your career, connect with Trailblazers, learn Salesforce, and earn certifications. Explore practical how-to guidance, authentic peer perspectives, and inspiring Trailblazer stories.


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By: Pip Morphet
Title: The Salesforce User Experience (UX) Designer Certification
Sourced From: www.salesforce.com/blog/salesforce-ux-designer-certification/
Published Date: Wed, 01 Dec 2021 20:27:57 +0000

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